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Our Mission

They key to a successful team is having the same mission. Sharing the same foundation not only allows us to reflect the same image we want our partners and manufacturers to see, but encourages us to go after the same goals as we strive to be the best that we can be. In order to represent our manufacturers well, and service our partners to the best of our abilities, we have developed the acronym RISE.


R- Reachable. We see being reachable as one of the most important parts of being a lighting representative. We know that our partners have needs, and understand that more often then not, the projects, pricing, and product questions are time sensitive and important. Because of this, we strive to be timely and communicate appropriately in every situation.

I-Integrity. Having integrity is what we are all about. When you work with JR & Associates, you can be confident in the fact that we are working for the best interest of our partners. That goes for product quality, pricing, and beyond.

S-Service. We strive to have unparalleled service. One of our main focuses is not to just sell product to our partners, but to support and service them in whatever they need. Whether it is keeping catalogs up to date, or helping with counter days, we strive to build successful partnerships through the continued service and support of everyone that we work with.

E-Exceptional. We can't stress it enough, but every part of what we do is important to us. We strive to be exceptional in everything that we do so that we represent those who are partnered with us well. We do not want to be average, appear average, or lose out on any opportunity because we are anything less than exceptional.

Our Area